ABL Marketing Strategies helps law firms and legal Service providers identify and Pursue their marketing and business development priorities.


If you have nothing, we need to start. If you have something, we will make it better. 

Learn what to focus on, get a custom action plan, and meet your business goals.

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Are you frustrated, or even lost when it comes to marketing and business development?

Are you confused about where to start?

Are you overwhelmed by lack of staff or knowledgeable guidance?

Are your team members in need of a plan or process to follow?

Are you making the best investment with your budget?

i am Amy Lemel, founder of ABL Marketing Strategies.

I collaborate with you to solve your marketing and business development challenges. As an experienced advisor to professional services clients, I work with you directly on project development and implementation.

Together, we can finish what you’ve started and take you where your firm needs to go.


Simplify. Prioritize. Strategize.

ABL provides innovative and practical guidance to plan and implement marketing and business development solutions.

We are strategic, collaborative, and focused on your success.

Let us help you simplify complex marketing and business development challenges.

  1. Schedule a call.

  2. We help you clarify your priorities.

  3. We give you an action plan.

  4. We help you meet your goals.


"Amy’s knowledge of the legal industry is as good as anyone in legal marketing – and I know most of the key players. If you need quality professional help, advice or action, I wholeheartedly recommend you turn to Amy Lemel."

— Tom Mariam
Associate Director, Communications at JONES DAY®

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ABL helps you avoid common business and marketing mistakes.

When your team members work together it yields consistent client/prospect communications, new opportunities, positive client experiences, and referrals.


Regularly trying new marketing tactics and abandoning them before gaining actionable insights? 

Insufficient staff or mis-allocation of  resources costs you productivity and efficiency?



"Without hesitation, I highly recommend Amy Lemel, a true professional. She is quite knowledgeable in her profession and has provided excellent advice, guidance and support over the years to me and firms I have served. I look forward to working with Amy for many years to come."

— Iris J. Jones, JD

Chief Business Development & Marketing Officer at McNees Wallace & Nurick LLC

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About Amy

Amy Lemel is a vibrant and practical marketing professional who collaborates directly with you to plan and implement customized solutions. She has a strong background in business development, strategic marketing, client services, communications (including thought leadership), and sales.  Amy founded ABL Marketing Strategies 20 years ago. She brings to you her unique combination of creative problem solving coupled with written, organizational, and analytical skills.

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