Amy Lemel is a vibrant and practical marketing professional who collaborates directly with you to plan and implement customized solutions. She has a strong background in business development, strategic marketing, client services, communications (including thought leadership), and sales . Amy founded ABL Marketing Strategies 20 years ago. She brings to you her unique combination of creative problem solving coupled with written, organizational, and analytical skills.
Amy is also experienced in leading internal/external teams, recruiting and placing staff, hiring and managing creative agencies and technical service providers. She has been responsible for developing budgets and P&L.
Representative clients have included AccessData, Association of Corporate Counsel, BakerHostetler, Chadbourne & Parke, Chase Manhattan Bank, Cerberus, Duff & Phelps, EisnerAmper, Fish & Richardson PC, GE Capital, Eversheds, JAMS, Law Business Media (publisher of Metropolitan Corporate Counsel), McKool Smith, Mitratech, NACD, Qdiscovery, SPJ, Thomson Reuters Legal, Williams Kastner and more. Amy has been Vice President or Director of Marketing for employers such as Grant Thornton, JPMorgan Chase Global Asset Management, Marks Paneth, New York Institute of Finance, and Russell Stephens.
A graduate of the University of Pennsylvania, Amy is active in industry associations including the Legal Marketing Association (LMA), having served the NY Metro Chapter as a Member of its Board of Directors (liaison to Technology and Mentoring committees), Communications committee co-chair, editor of General Counsel Forum, and member of Small Firm special interest group; Women in eDiscovery; Association for Accounting Marketing. She attends industry conferences including Thomson Reuters Legal Executive Institute's Marketing Partner Forum and Legaltech/Legalweek New York.
"Her senior level marketing background and business acumen helped her succeed beyond the role of client business development and candidate recruitment. You won’t find a more sincere and honest professional than Amy. She truly cares about her clients and candidates and was relentless in her pursuit to successfully meet their needs. We were fortunate to have her on our team!"